Mar 12, 2025
Guinness is synonymous with U.S. St. Patrick’s Day celebrations.
National ambassador Ryan Wagner joins the Brewbound Podcast to
discuss preparation for the holiday, how the Splitting the G viral
phenomenon has played a role in the brand’s upward trajectory and
introduces it to new consumers.
Wagner also discusses the on-premise rebound following the
pandemic, what goes into creating a perfect Guinness pour and
consumer learnings in recent months.
Plus, the Brewbound team discusses the latest news coming out of
Constellation Brands’ Gold Network Summit with distributors, the
New England Craft Beer Summit and the financial picture for the
Brewers Association.
Jess, Zoe and Justin also play Another Round or Tabbing Out on
recent beyond beer innovation plays, including Constellation’s Rule
of Five hard punch; Boston Beer’s Sinless vodka RTDs and Just Hard
Squeezed FMB; and Barrel One’s latest crossover brand with Crystal
Light Vodka Refreshers.