Nov 1, 2023
Hard tea and spritzer brand Loverboy is getting into the
non-alcoholic space with a pair of 6-packs: lemon iced tea and
white tea peach. Loverboy SVP of sales Derek Hahm and SVP of
commercial strategy Todd Anderson discussed the launch of the
brand, and how it will be incorporated into the Bravo reality
series.
Hahm and Anderson also discuss Loverboy’s goals in the hard tea
category, the advantage of working with a Bravolebrity and
Loverboy’s strategy of working with beer wholesalers.