Dec 13, 2018
In episode 14 of the Brewbound Podcast, Michael Kurson and Neil Quigley, the founders of Briggs Hard Seltzer, discuss their offerings – which are made with 100 percent real fruit -- the emerging spiked seltzer category, and the opportunities they see for a higher-end brand in the market.
Also in this episode: Brewbound editors Chris Furnari and Justin Kendall share the latest news, including details about layoffs at Anheuser-Busch, another update on the Trillium Brewing controversy and new data from the Brewers Association. Furnari and Kendall also celebrate the return of segments, including the debut of “Seriously, WTF?”
Show Notes:
0:00 – 8:05: Furnari and Kendall introduce episode 14 and read the latest news
8:05 – 31:48: Furnari interviews the founders of Briggs Hard Seltzer
31:48 – 41:00: Furnari and Kendall share their takeaways from the interview
41:00 – 56:19: Segments, including “Seriously, WTF?” “Bad PR Pitches” and Buy ‘Em a Beer.”