Feb 5, 2025
Super Bowl LIX (59) kicks off on February 9 in New Orleans. What’s
life like for the Anheuser-Busch distributor in one of the
country’s biggest party towns ahead of one of the beer industry’s
biggest days?
Brandon Frederick, VP of sales; Greg Naquin, director of
off-premise sales; and Kris Cutrell, director of on-premise sales
walk through the preparations for the game, the expectations placed
on them, the biggest pain points and much more.
Plus, the Brewbound team recaps the latest news, including why beer
is expected to be the winner on Super Bowl Sunday, how many Dry
January adherents stuck to their abstinence pledges and a
first-hand report from Lagunitas’ annual Dog Pile distributor
meeting.
This week’s game of Another Round or Tabbing Out tackles the slate
of Super Bowl ads from Molson Coors and Anheuser-Busch, as well as
Splitting the G copycats.