Jan 29, 2025
Hurray’s Girl Beer won Brewbound’s 2024 Pitch Slam competition
during the Brewbound Live business conference last month in Marina
del Rey, California.
Founder Ray Biebuyck joins the Brewbound Podcast to discuss how
Hurray’s Girl Beer is working to reclaim the term “Girl Beer,” the
brand’s post-ironic, satirical and humorous vibe and why it’s
attempting to create a discourse about women and beer.
Biebuyck explains why she’s interested in bringing women into the
beer category, while getting her beer to stand out both on shelf
and in social media algorithms.
Hear more from Biebuyck in this week’s featured interview. Plus,
the Brewbound team dives into the latest news, including the split
between the Brewers Association and the American Homebrewers
Association and hard times at Sapporo-Stone and Monster
Brewing.
Also, Another Round or Tabbing Out returns with discussions around
“faux-stalgia” lager brands, cannabev advertising and a surprising
cameo by Angry Orchard.