Sep 7, 2022
New Yorker staff writer Charles Bethea discusses his story on
TRU Colors in Wilmington, North Carolina, A Brewery’s Anti-Violence
Mission, Complicated by a Killing.
Bethea does a deep dive into TRU Colors’ stated mission to end gang
violence by hiring rival gang members to work together and how the
company struggles to balance those efforts with its for-profit
mission to first sell beer. TRU Colors’ mission was further
complicated by a double homicide at the home of George Taylor’s
son, George Taylor III, that led to charges against three
individuals.