Feb 25, 2026
The pack mentality isn’t going away anytime soon in craft
brewing.
The Oregon Beverage Collective (OBC) – the tie up of Crux
Fermentation Project, Cascade Lakes Brewing, Silver Moon Brewing,
Goodlife Brewing and Tumalo Cider – launched a couple of weeks ago
as one of the latest additions to this crowd.
OBC president Andy Rhine joined the latest edition of the Brewbound
Podcast to share how those five brands are looking to build
strength in numbers.
Rhine explained that OBC’s formation wasn't out of necessity even
in a Pacific Northwest market facing challenges through distributor
consolidation. Instead, the collective’s foundation was built via
long-time relationships among brewery owners in Bend. And it was
those relationships that led to Rhine acquiring Crux in a separate
deal from founders Larry Sidor and Paul Evers.
Even with a portfolio of five brands and efforts to consolidate
production, sales and marketing, Rhine said maintaining each
brand’s “unique identity” will be key to the future of the
collective. The conversation also covered Rhine’s view of OBC’s
future and whether more members will be added to its
ranks.
Before the interview, Justin and Zoe break down the latest
headlines, including the fallout from Dry January, the Brewers
Association’s 2025 financial results, Tilray’s licensing deal with
Carlsberg, the Left Hand Collective’s newest member and the Supreme
Court’s ruling on reciprocal tariffs.