Jun 11, 2025
How can brewers preserve freshness and extend their beer’s shelf
life without breaking the bank?
Upslope Brewing founder Matt Cutter believes he’s found the answer
with BevBoost, a Colorado company that has developed a patented
dual-chambered widget that the company says is “food-safe,
recyclable insert that holds fresh flavor compounds, functional
ingredients, vitamins or even mood-enhancing additives such as THC
and CBD, and unleashes them right when a carbonated drink is
cracked open.”
In the latest edition of the Brewbound Podcast, Cutter explains why
his attempts to maintain an IPA’s flavor led to the founding of
BevBoost and gives Brewbound editor Justin Kendall and managing
editor Jess Infante a third-grade science lesson. He also shares
his expectations for adding shelf life to beverages, how others
interested in adding the widgets to their beverages can integrate
them into their systems and why he believes BevBoost is prepared to
scale and meet demand. Upslope is prepared to be the guinea pig
with the release of Hop-Boosted IPA, which it celebrated last week
at a party that featured side-by-side taste comparisons.
Before the interview, Justin, Jess and Brewbound senior reporter
Zoe Licata discuss the latest M&A activity in Colorado, where
Wilding Brands has added decade-old Denver brewery Station 26 to
its roster and Ska Brewing has been sold to two families in the
beer distribution business.
Plus, in this week’s edition of Another Round or Tabbing Out, Zoe
explains why anxiety may not be what’s driving Gen Z to close out
their tabs after every order.