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Nov 1, 2018

In episode eight of the Brewbound Podcast, editor Chris Furnari interviews Constellation Brands’ beer division chairman Bill Hackett, who talks about building the Corona brand in the United States.

Throughout the conversation, Hackett discusses how the beer industry has changed since he started with Pabst Brewing Company in 1976, the strategies that have allowed the Corona brand to flourish in the U.S. over the last three decades, and how he sees the beer market evolving in the years to come.

Also in this episode: Furnari and fellow Brewbound editor Justin Kendall discuss the latest news and run down segments.

Show Notes:

0:00 – 1:45: Furnari introduces episode eight

2:06 – 10:30: Furnari and Kendall catch up on the latest news and introduce the featured interview with Bill Hackett

10:30 – 37:30: Interview with Hackett

37:30 – 46:30: Furnari and Kendall share their takeaways from the interview

46:30 – 55:01: Furnari and Kendall rundown three Brewbound Podcast segments -- Challenge Flag, Are You Kidding Me and Tweet of the Week

The Brewbound Podcast is an audio broadcast extension of Brewbound’s leading B2B beer industry reporting, featuring interviews with beer industry executives and entrepreneurs, along with highlights and commentary from the weekly news. New episodes are released every Thursday. Send comments and suggestions to