Jun 18, 2025
How can you get the most out of your supply chain relationships?
Communication is key, and not just when the headwinds hit.
Matt Potts, founder of Normal, Illinois-based Destihl, and Ron
Schroder, Briess director of marketing, share how they’re
navigating supply challenges and how craft brewers can mitigate
issues by maintaining lines of communication.
Potts also explains why Destihl has supplemented its own growth
with partner brands, including the Wrexham Lager, Hanson Brothers’
Mmmhops IPA, an Evel Knievel-branded beer and collegiate beers,
including with the University of Illinois Fighting
Illini.
Plus, U.S. Beverage VP of brand development Kris Sjolander explains
the importer and platform’s sales and marketing partnership
program. He also dives into what opportunities U.S. Beverage’s
contract brewing process offers to potential partners in the U.S.
and beyond. U.S Beverage’s partners include Uinta, Woodchuck Cider,
Moosehead, Captain Lawerence and several others.
Sjolander shares why he believes U.S. Beverage excels at
distributor management, how the company is expanding its national
accounts presence to meet its partners’ needs and what types of
brands benefit the most from partnering with the firm.
Before the conversations, Brewbound editor Justin Kendall and
managing editor Jess Infante break down Tilray Brands’ latest
leadership shuffle and taproom closure, as well as quick thoughts
on White Claw’s dominance of hard seltzer and cutting its
vodka-based canned cocktail line.
Jess and Justin play Another Round or Tabbing Out on the elders’
latest Generation Z gripe: forming a single-file line at the bar.
They also talk about the Voodoo Ranger-Malört collaboration,
Roulette IPA, where consumers risk getting a Malört-inspired IPA in
a 6-pack.