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Mar 12, 2020

In Episode 6 of the Brewbound Podcast’s third season, editor Justin Kendall interviews FIFCO USA chief sales officer Josh Halpern.

Halpern discusses how FIFCO USA came to embrace being a big-small brewery, how that leads to co-creating brands with reality TV stars and why ceding some creative control to popular platforms such as Barstool Sports to build brand equity is necessary.