Nov 1, 2018
In episode eight of the
Brewbound Podcast, editor Chris Furnari interviews Constellation
Brands’ beer division chairman Bill Hackett, who talks about
building the Corona brand in the United States.
Throughout the conversation, Hackett discusses
how the beer industry has changed since he started with Pabst
Brewing Company in 1976, the strategies that have allowed the
Corona brand to flourish in the U.S. over the last three decades,
and how he sees the beer market evolving in the years to
come.
Also
in this episode: Furnari and fellow Brewbound editor Justin Kendall
discuss the latest news and run down segments.
Show
Notes:
0:00
– 1:45: Furnari introduces episode eight
2:06
– 10:30: Furnari and Kendall catch up on the latest news and
introduce the featured interview with Bill
Hackett
10:30 – 37:30: Interview with
Hackett
37:30 – 46:30: Furnari and Kendall share their
takeaways from the interview
46:30 – 55:01: Furnari and Kendall rundown
three Brewbound Podcast segments -- Challenge Flag, Are You Kidding
Me and Tweet of the Week
The
Brewbound Podcast is an audio broadcast extension of Brewbound’s
leading B2B beer industry reporting, featuring interviews with beer
industry executives and entrepreneurs, along with highlights and
commentary from the weekly news. New episodes are released every
Thursday. Send comments and suggestions to
podcast@brewbound.com.